Welcome to day 10 of the Basics of Author Online Presence Challenge. If you need to catch up on previous tasks, go here.
Today we’re getting visual.
Add Pictures to Your Blog Posts
If you’re already doing this, great! Check out the rest of this post to make sure why, how and where to use your images.
Add a relevant picture to your blog posts and you’re good to go.
If you’re blogging about a book (e.g. a book review), you can copy the book’s image URL from Amazon (or Goodreads, the author’s website, wherever) and link back to that page so people can easily find it.
You might’ve noticed that the images for the challenge have words on them. I got the image from Pixabay, added words to in in Microsoft Word, altered the pic in Paint and then ran it through Format Factory to turn it into a proper sized and formatted (JPEG) image. Alternatively, you can use Canva. Here’s a quick how-to on using Canva.
You can use several images in a blog post. You can even add GIFs (from Giphy and others).
Why should you add pictures to your blog posts?
You’ve probably noticed when you shared your blog posts on Pinterest and Google+ that the programs want a picture to draw people in. Adding at least one picture to your blog post will make it so much easier to share your blog posts across social media.
Here are a couple of reasons to add pictures in your blog posts:
- Visual appeal (people like pretty things, so your picture will draw them in and your words will make them stay).
- Search engine optimisation (though we’ll look at SEO later in the month, you should know that images help your posts to appear in search engine results).
- Complements the writing (relevant images will enhance the reading experience – much like a great cover for a book will set the tone. When I do interviews, I also add the author’s photo and the cover of the new book.).
Using Canva (or MS Word if you’re like me), you can add the blog post’s title to an image with your blog’s name in the same font and colours each time (like the Basics of Author Online Presence Challenge images) so people will easily recognise it on social networks (Ah! I remember that challenge.) and click through to your blog.
Several authors like to keep their font type and size the same for all images on their blog. Other’s like to match the font and colours to the theme and feel of a post. Whatever you do, have fun with this.
Have you added images to your blog posts? Did you try out Canva? Share your experience in the comments.
Author: Ronel Janse van Vuuren
Ronel writes dark fantasy filled with mythology and folklore, some of which can be read on Wattpad and on her blog Ronel the Mythmaker. When not leading her Rottweiler pack or arguing with her characters, she’s writing award-winning fiction.