Basics of Author Online Presence Challenge Day 10: Add Pictures to Your Blog Posts

pictures

Welcome to day 10 of the Basics of Author Online Presence Challenge. If you need to catch up on previous tasks, go here.

Today we’re getting visual.

Add Pictures to Your Blog Posts

If you’re already doing this, great! Check out the rest of this post to make sure why, how and where to use your images.

You already know that you should use royalty free images from places like Pixabay, Unsplash, Morguefile and the like.

You can always pay for pictures from Shutterstock, Getty and others.

 

Add a relevant picture to your blog posts and you’re good to go.

If you’re blogging about a book (e.g. a book review), you can copy the book’s image URL from Amazon (or Goodreads, the author’s website, wherever) and link back to that page so people can easily find it.

You might’ve noticed that the images for the challenge have words on them. I got the image from Pixabay, added words to in in Microsoft Word, altered the pic in Paint and then ran it through Format Factory to turn it into a proper sized and formatted (JPEG) image. Alternatively, you can use Canva. Here’s a quick how-to on using Canva.

You can use several images in a blog post. You can even add GIFs (from Giphy and others).

Why should you add pictures to your blog posts?

You’ve probably noticed when you shared your blog posts on Pinterest and Google+ that the programs want a picture to draw people in. Adding at least one picture to your blog post will make it so much easier to share your blog posts across social media.

Here are a couple of reasons to add pictures in your blog posts:

  • Visual appeal (people like pretty things, so your picture will draw them in and your words will make them stay).
  • Search engine optimisation (though we’ll look at SEO later in the month, you should know that images help your posts to appear in search engine results).
  • Complements the writing (relevant images will enhance the reading experience – much like a great cover for a book will set the tone. When I do interviews, I also add the author’s photo and the cover of the new book.).

Using Canva (or MS Word if you’re like me), you can add the blog post’s title to an image with your blog’s name in the same font and colours each time (like the Basics of Author Online Presence Challenge images) so people will easily recognise it on social networks (Ah! I remember that challenge.) and click through to your blog.

Several authors like to keep their font type and size the same for all images on their blog. Other’s like to match the font and colours to the theme and feel of a post. Whatever you do, have fun with this.

Have you added images to your blog posts? Did you try out Canva? Share your experience in the comments.

Author: Ronel Janse van Vuuren

Ronel writes dark fantasy filled with mythology and folklore, some of which can be read on Wattpad and on her blog Ronel the Mythmaker. When not leading her Rottweiler pack or arguing with her characters, she’s writing award-winning fiction.

4 thoughts on “Basics of Author Online Presence Challenge Day 10: Add Pictures to Your Blog Posts

  1. Just a thought – if you add words to an image, this can lead to problems if you want to put this on Facebook and boost it (pay to advertise it). For some technical reason, images that have more than a certain percentage taken up by writing (I don’t know the exact figure), can’t be boosted, although book covers, for some reason, are allowed. Interestingly, this even affects images that have a pattern that looks like writing, but isn’t, such as lines and dots.

    1. Adding pictures to your blog posts — with or without words — is about organic reach (the amount of people your blog post reaches without paid advertising). I don’t know much about Facebook, but I do know that pictures with words have a higher share rate on Twitter, Pinterest and Google+. Figuring out what works best for your blog image-wise and where (and how) you want to share it is what today’s task is all about 🙂
      For example: if I write a folklore post and add a few quotes on (relevant) images about the folklore creature in question, all the images will be repinned on Pinterest several times under #folklore and thus reach more readers interested in folklore who will then be referred to my blog.

  2. I never used images on my blog, because I’d read that they slow the load of a page for people using their smartphone or have limited data which decreases viewers. This suggests the opposite. Good info to know.

    1. That mostly only applies to linking to images outside of your blog — your blog’s loading time will then depend on the server where the image lives. If you download an image from a free source, make it the smallest size (in kilobites) possible, then it will load as fast as your blog usually does. Just don’t overload your blog post with images and it should be fine — I use several images in my own posts and it’s helped to increase traffic to my blog (even from those who only use their smartphones to browse the web).

What are your thoughts on this?