Basics of Author Online Presence Challenge Day 17: Publicise Your Blog Post

Welcome to day 17 of the Basics of Author Online Presence Challenge. Check out previous tasks here.

You’ve probably figured out that everything is connected, that each task does something for another. Today’s task will be impossible if you didn’t join Twitter, join Facebook, join Google+, join Pinterest (or your choice of a visual platform), and write a blog post or two.

Publicise Your Blog Post

You’ve probably already linked your blog to all of your social media networks under the publicise feature. That means you’ve already shared your blog post the moment it went live.

But that doesn’t mean you can’t share it again.

Tips for sharing on Twitter:

  • Share your blog post (one that isn’t a story) with #MondayBlogs on a Monday and #SundayBlogShare on a Sunday. Add two more hashtags relevant to your post (e.g. #blogtips #writetip or whatever).
  • Share a flash fiction piece with #FlashFiction and if you’re participating in a challenge like #FlashFicHive or any of the writing games on Twitter (see task 8), follow the rules and use the appropriate hashtags.
  • Write a catchy title or one that is oriented to your audience on Twitter. Add the URL by using a URL shortener like Bitly. (Google “URL shorteners” and find one that suits you.)
  • As long as the same post doesn’t fill your timeline, you can tweet the same blog post several times a week. Just because you tweeted it, doesn’t mean everyone read it.

Tips for sharing on Facebook:

  • Use a picture quote from your post along with the link for more shares.

Tips for sharing on Pinterest:

  • Use the proper hashtags after the description of your post.
  • Pin it to multiple boards. (E.g. the board for your blog, a resources for writers board, and whatever relevant boards you’ve created and joined).

Tips for sharing on Google+:

  • Share the post with an interesting intro and relevant hashtags with different groups on different days or even weeks apart – see tips for using Google+ with task 5.

Is it appropriate – and good-mannered – to link to my blog post multiple times?

I wondered this myself when I just started out. I erred on the side of caution and only shared a blog post once on each social media site.

Recently I learned that most people only skim their notifications/home page and that some things get lost.

Repinning on multiple boards broadens your post’s horizons.

Sharing your blog posts in different groups on Google+ in different months means more people get to see it.

And sharing a blog post with different hashtags on different days on Twitter increases its visibility.

There’s a delicate balance between being pushy and making sure people know that you’ve posted new content on your blog: find your balance and everything will work out. (I only tweet a link to my blog once a day. The rest, except for linking to Wattpad and Pinterest, is other people’s stuff.)

Did you publicise your blog posts on different social media networks? Great stuff.

Author: Ronel Janse van Vuuren

Ronel writes dark fantasy filled with mythology and folklore, some of which can be read on Wattpad and on her blog Ronel the Mythmaker. When not leading her Rottweiler pack or arguing with her characters, she’s writing award-winning fiction.

What are your thoughts on this?