Welcome to day 9 of the Basics of Author Online Presence Challenge. To catch up on previous tasks, go here.
You’ve probably been wondering what to share on Twitter, Google+ and Pinterest without looking like you’re only sharing your own stuff. Especially if you’re following the 80-20 rule (only twenty percent of what you share should be your own stuff).
Find and Share a Helpful Article
Now, you know what you should be sharing (stuff relating to your brand) and you’re probably trying very hard to curate helpful articles to share. Which is probably taking a lot more time than you’d like.
So where do you find relevant articles?
Well, you’re following a couple of great writers, publishers, agents and bloggers on your various social media networks. Have you checked out their blog posts and shared them? (Giving credit where credit is due, of course, by @mentioning them.)
You can always join Bloglovin’ or Feedly to keep everyone you follow in one place to easily access their content to share. It’s good for your blog too to be on either RSS feed reader.
Why should you share a helpful article?
It’s the golden rule of platform development: give and you shall receive.
You cannot go around demanding that people do stuff for you if you don’t give in return. And the best way to start receiving is by giving first.
Oh, and just don’t be demanding. E.g. don’t go around telling people you’ll only follow them IF they follow you, or you’ll like their Facebook page IF they like yours, or – worse – you’ll review their book (which they have to give you for free) IF they buy and review yours. ICK!
Treat people online like you’d like to be treated.
Don’t only share your own stuff. (We’ll look at how you should share your own stuff later in the challenge.) Be part of the community. Be a person others will like to follow and know – that’s how you build a positive online presence.
How do you curate your articles to share on social media? I like to use Google+, Bloglovin’ and WordPress Reader. Have you shared a helpful article? Have you checked out Bloglovin’ and TweetDeck (or something similar) to help you? Share your experiences in the comments.
Author: Ronel Janse van Vuuren
Ronel writes dark fantasy filled with mythology and folklore, some of which can be read on Wattpad and on her blog Ronel the Mythmaker. When not leading her Rottweiler pack or arguing with her characters, she’s writing award-winning fiction.