Well, it isn’t “new-new”, but when you enter the world of book marketing it is a place you look at with new eyes: Goodreads.
I’ve mentioned before that you should join Goodreads to improve your Author Online Presence, but that was more in a “let’s make friends” sense. Why? Because you can find other readers with similar interests and find new books you’d like – just create a profile, load your reviews and mark all the books you still want to read. You can also join groups. For a full plan of attack, check out this post.
Using Goodreads is a win-win situation for readers and writers: as a writer you know what readers like and dislike and as a reader you can let a writer know what you liked about their book.
I recently started getting serious about marketing my books (and anthologies in which my short stories appear) on social media. What I’ve realised is that most readers find their new favourite reads on sites like Goodreads – a place where they can share their reviews on books they’ve read.
If you use it correctly, you can make readers aware of your writing and your brand.
There’s a lot of info on the site to help you to create your “Author Page” – make sure it fits your author brand and remember to have all books your writing appears in linked to it. The most important thing to remember is to have the same author name everywhere. The best part of creating author pages is that readers see your name a lot and will remember it. But if you’re Ronel van Vuuren somewhere, Ronel J van Vuuren somewhere else and then again Ronel Janse van Vuuren on yet another site, readers and search engine results will be confused.
The point? It’s a good place to market your books worldwide. You can do “Goodreads Giveaways” to create suspense and excitement for your new release. Also, reviews are a good way for new readers to gain confidence in your work before buying it.
So go, today, and join Goodreads: even if you only create your page, list all your books and never return, it is good for your search engine rankings when someone searches for you. (Follow the instructions on the site to create your “Author Profile”.)
When you’re a writer in this new technological era, you need to befriend technology. Even if it’s as confusing and as ephemeral as a pop song…
Author: Ronel Janse van Vuuren
Ronel writes dark fantasy filled with mythology and folklore, some of which can be read on Wattpad and on her blog Ronel the Mythmaker. When not leading her Rottweiler pack or arguing with her characters, she’s writing award-winning fiction.